When I was learning about marketing someone taught me it’s all about finding where the hungry fish are, finding out what they want to eat & give it to them.
And that’s been my philosophy every since then.
First things first. Where are all the fish at? Meaning, where are the possible prospects for your business at?
Most people, especially the 30 & under crowd, don’t use the Yellow Pages Phone Book anymore. If they want to find a business that meets their needs they will go to Google and type their problem in there.
So what are they eating?
Google has one objective…they want to have the most relevant answer to any question, asked at any time, any where in the world.
Google sends out these bots we call spiders to every page they can find on the internet. And if spiders ate food it would be content on those web pages. So, hypothetically speaking, the best food for those spiders will get ranked higher in the search engines.
Now why does this matter for your small business?
Does your small business website have relevant high quality content that the Google Spiders will eat up? If the answer to this question is no. Then you’re website is probably not ranked very high in the search engines.
And your prospective customer has no way of finding your business when they need to solve their problem.
So…Feed those hungry Fish!
So the first and most important thing you should do is keyword research. Find out what your prospective client will be searching for in Google or the other search engines.
Once you have found those keywords, write an article for every single one of those keywords.
And make sure you add the proper Meta Data to those articles.
And post those to your website.
I usually will span out the submission of these article over a few weeks because Google likes to give their customers fresh content.
So there you have it.
The very first thing you should do to market your small business online.